The Harry Potter genre is a multimillion dollar cinematic and publishing phenomenon. Shortly after the first Potter film was released, Jess Wynn, spokesman for the Pagan Federation of England offered thanks to the Harry Potter books because in its wake, his organization received thousands of inquiries from teenagers seeking information about "The Craft," (a popular code-word for witchcraft). In the meantime, Pope John Paul II got in on the act, bestowing his blessing on Harry Potter, while Protestants have published books purporting to prove that the "Gospel" is somehow contained in the occult and alchemical world of Hogwarts.
The Walt Disney Co. has become one of the mass initiators of children through visual processing loaded with brazen occult themes. Nobody knows, and nobody cares. If little Johnny goes from Harry Potter to Aleister Crowley, it's probably "just a phase..."