The establishments definition of magic. Which is the only real definition is: MAGIC "The science and art of causing change in consciousness to occur in conformity with will."
That is to say, their will to cause change in your consciousness. That is magic in its truest and highest sense.
Make note that it is the use of the arts and sciences to cause this magical change of ones consciousness. Think of the magic wand of Disney.
The academy of Hollywood is the Academy of the Arts and Sciences of Motion Picture Making.